Let me share a quick background story.
My name is Ciprian Soleriu and I'm the owner of EyeLead Agency.
Our team runs Facebook Ads campaigns that bring high foot traffic into eye care businesses.
We work with eyecare businesses from Europe , Canada and the United States .
Being specialized in this industry and working exclusively with optometrists, opticians, ophthalmologists, eyeglasses and sunglasses shops, we supervise a lot of campaigns and we know how to find cheap leads from any city and how to turn these leads into store visits and clients.
On this page I'll share our strategy for you, step by step.
My hope is that, after reading this, you will want to implement it for your business.
If you want to do it yourself, you'll have everything needed to succeed.
If you want the results but you don't have the time to do everything yourself, let's schedule a call.
Eye Care is a crowded industry.
When clients search for "Opticians" they get a ton of results.
Just look at this section of Manhattan and the huge number of opticians on a small area, some side by side.
Same for Ophthalmologist, eyecare, eyeglasses, sunglasses. You name it.
This industry screams "COMPETITION" that's why having the same strategy as everyone else screams "LOSER" and is destined to fail.
A better approach makes your business "king of the jungle" and makes your competitors.
The approach we use is called: The Perfect Giveaway Campaign
IMPORTANT: this seems like a regular giveaway campaign, but it is not
What makes it "perfect"?
The fact that everyone wins a prize, even the losers...
Let me show you how...
The more people your giveaway attracts, the more sales you will make on the short term (7-14 days) and on the long run.
That's why it's important to run a "general product" giveaway.
Instead of giving away something like digital retinal photography give away a pair of sunglasses.
Make sure you always test different approaches for men and women.
And keep it simple - you want people to register to win, not to think too much about this.
Facebook has this option that allows you to target specific locations.
Not many marketers use it, but for local businesses this is a goldmine!
For example, if your store is on Oxford St, London, you would target people 3 miles around your shop, like this:
This way, by being very targeted, you can get the most of the Ad Spent because you want to show your Ad to people likely to come to the store, not to everyone in a country.
Once people hit the button to register for the giveaway, send them to your page's chatbot.
That's in Facebook Messenger, in case you were wondering.
Using a chatbot is important for many reasons:
Just look at some stats of the latest broadcasts sent using Messenger:
Once they hit the button to register for the Giveaway, they get a message in Messenger that looks like this:
First, extract all the participants on a spreadsheet and record a video with the draw, using random.org - the random numbers generator - and post this video on your Facebook Page.
This way people will see that the draw is legitimate and that they had a real chance to win.
For OPTIMED we did it like this:
Then send everybody to your Facebook Page to see the video, comment, congratulate the winner
We want to keep everyone happy so you should think of a "consolation prize" that you can give away to everyone that didn't win the big prize.
In our case, we usually offer a Free Examination worth $50 (or more, depending on the client) to everyone that requests it within a predetermined time frame.
The message we send is something like this:
Everything is fully automated so your sales staff can focus on welcoming clients and making the sales
Once they visit you, focus on providing the best service...
... and use social media in your advantage to showcase the winners.
Here's the system we use to determine how much money a client can make using this type of campaign.
Below you can see a funnel simulation but the best way to know how well this will work for you is to schedule a call with Ciprian and runt the numbers on the spot.
On our call we will simulate your numbers in the funnel.
There will be no sales push to persuade you to work with us.
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